  Chapter 

Booksummaries to be used with 1th edition

Online: summary in chapters

 Online: summary in BulletPoints

Print: Summary in chapters by post

  • Form: Printed and bundled, A4 format
  • Contents: English summary to be used with all chapters, see table of contents , added to the print: summaries of Principles of Market Engineering (Lilien) and practice exams with the course 'Marktcontext en Marktonderzoek'
  • Availability: Also available without JoHo subscription - discounts for JoHo members and subscribers

Print: Summary in chapters in support centers

Content Prints

  • The printed booksummary contains the following chapters:
  • Strategic Market Management (Aaker & McLoughlin):
    • Basic concepts of marketing - Chapter 1
    • External and customer analysis - Chapter 2
    • Competitor analysis - Chapter 3
    • Market/submarket analysis - Chapter 4
    • Environmental analysis and strategic uncertainty - Chapter 5
    • Internal analysis - Chapter 6
    • Creating advantage, synergy, and commitment versus opportunism versus adaptability - Chapter 7
  • Principles of Market Engineering (Lilian et al.):
    • Segmenteren en targeting - Chapter 3
    • Positionering - Chapter 4

Related summaries & other materials

 Alternative booksummaries & related summaries

 Knowledge & Study pages

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