Printed summary of Global Business - Peng - 4th edition




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Contents: The summary of Global Business by Peng, 4th edition.

Form: printed, est. 60 pages

Language: English

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Book summaries: table of contents

  • The printed booksummary contains the following chapters:
    • How should we look at global business? - Chapter 1
    • How do we understand formal institutions: politics, laws, and economics? - Chapter 2
    • How do informal institutions govern individual and firm behavior in different countries? - Chapter 3
    • How do firms leverage resources and capabilities? - Chapter 4
    • Why do we trade internationally? - Chapter 5
    • Why do firms engage in FDI? - Chapter 6
    • How do firms deal with foreign exchange rates? - Chapter 7
    • How can firms capitalize on global and regional integration? - Chapter 8
    • How do entrepreneurial firms do business? - Chapter 9
    • How do firms enter foreign markets? - Chapter 10
    • How do firms deal with global competitive dynamics? - Chapter 11
    • How do firms make alliances and acquisitions work? - Chapter 12
    • What is the importance of multinational strategy, structure, and learning? - Chapter 13
    • How do firms market their products and keep up their supply chain effectively? - Chapter 14
    • How do firms manage human resources? - Chapter 15
    • How do firms finance and govern the corporation globally? - Chapter 16
    • How do firms manage corporate social responsibility globally? - Chapter 17

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 The dimension approach to cultural differences is most influential, and it has five dimensions: power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, and longterm orientation.

 The WTO (1995-present) was set up not only to incorporate the GATT, but also to cover trade in services, intellectual property, trade dispute settlement, and peer review of trade policy.

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