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Printed Summary of The Psychology of Advertising - Fennis & Stroebe - 2nd edition

 

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Contents: summary to be used with the 2nd edition of Psychology of Advertising - Fennis & Stroebe

Form: printed, around 40 pages

Language: English

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Summaries with The Psychology of Advertising - Fennis & Stroebe

 

Booksummaries to be used with the 2nd edition of The Psychology of Advertising

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Booksummary: list of contents for the printed summaries

  • The printed booksummary contains the following chapters:
    • How is the stage of advertising prepared? - Chapter 1
    • How is information from advertising acquired and processed by consumers? - Chapter 2
    • What is the effect of advertising on memories of consumers? - Chapter 3
    • How do consumers develop judgements and feelings about products? - Chapter 4
    • When are consumers persuaded and their attitudes changed? - Chapter 5
    • In what ways does advertising influence buying behavior? - Chapter 6
    • How is consumer compliance achieved without changing attitudes? - Chapter 7
    • What does advertising in the new millennium look like? - Chapter 8

Booksummary with former editions of The Psychology of Advertising

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ExamTickets: Tips & Tricks with studying the book

The book has many examples from daily life. Study those examples and use them to reinforce your arguments when discussing the theory of advertising!

AIDA - A good message should:

  • Get Attention
  • Hold Interest
  • Arouse Desire
  • Obtain Action

Important topics in the book include:

  • The four stages going from unconsciousness to consciousness.
  • What do we remember of ads and why does this influence consumer cognition and choices?
  • Implicit and explicit attitudes and how to measure these (IAT).
  • Wat works well and why? (Tactics)
  • How do we change attitudes?
  • Does changing attitudes mean changing behaviors and how?
  • Social influence and online advertising.
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