How can health problems be prevented? - Chapter 7 (4th edition)
The most obvious way to reach many people at once is probably to use mass media. When that happens, it is important that the information comes from adequate sources. People trust a source sooner when the message is conveyed by an expert or by someone with whom they can identify properly. An individual who talks about his lung cancer victory will be even more powerful than the expert or a neutral person. It often pays also to take into account which populations are sensitive to information and which groups are not (anymore). A generation in which hygiene has not been of primary importance in childhood and later will be less prone to information about dental care, for example at an older age.
Despite the popularity of the media campaigns, one has to wonder if they result in different behavior among the target group. There are those who say that campaigns only lead to the identification of certain health issues. Others say for example that media campaigns that are multimodal can achieve something.
Research has shown that the cumulative effects of repeating media campaigns can change people's beliefs and behaviors. To optimize the effect of mass media, a number of points have been formulated that you can pay attention to.
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- What is health? - Chapter 1 (4th edition)
- How do culture and social backgrounds influence health? - Chapter 2 (4th edition)
- What are health-risk behaviors? - Chapter 3 (4th edition)
- What does health protective behavior entail? - Chapter 4 (4th edition)
- How can health behavior be explained? - Chapter 5 (4th edition)
- What are the mechanisms and approaches behind changing behavior? - Chapter 6 (4th edition)
- How can health problems be prevented? - Chapter 7 (4th edition)
- What is the effect of health and illness on the human body? - Chapter 8 (4th edition)
- How can symptoms be experienced and be interpreted? - Chapter 9 (4th edition)
- How does intervention in health psychology take place? - Chapter 10 (4th edition)
- How can stress affect health? - Chapter 11 (4th edition)
- What are the moderators for stress and illness? - Chapter 12 (4th edition)
- How can stress be managed? - Chapter 13 (4th edition)
- What are the impacts and outcomes of illness? - Chapter 14 (4th edition)
- What are the impacts and outcomes of illness from family and informal caregivers perspective? - Chapter 15 (4th edition)
- What is pain and how to deal with pain? - Chapter 16 (4th edition)
- How can health and quality of life be improved? - Chapter 17 (4th edition)
- What is the future perspective of health psychology? - Chapter 18 (4th edition)
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