  Chapter 

Booksummaries to be used with 2nd edition

Online: summary in chapters

Online: summary in BulletPoints

Online: glossary to be used with the book

Print: summary in chapters by post

Print: summary in chapters in support centers

Content Prints

 Booksummary: list of contents for the printed summaries

  • The printed booksummary contains the following chapters:
    • What are the conceptual foundations of an international business strategy? - Chapter 1
    • Why are core competencies important for an international business strategy? - Chapter 2
    • What is Porter’s diamond of national competitive advantage? - Chapter 3
    • What is Ghemawat's distance theory regarding international business strategy? - Chapter 4
    • How to involve the subsidiary businesses in the strategy? - Chapter 5
    • How to exploit research and development subsidiaries internationally? - Chapter 6
    • How to exploit foreign manufacturing plants? - Chapter 7
    • How to manage an international finance strategy? - Chapter 8
    • How to manage an international marketing strategy? - Chapter 9
    • How to build an international managing strategy? - Chapter 10
    • How to maintain foreign distributor relationships? - Chapter 11
    • How to maintain strategic alliances internationally? - Chapter 12
    • What strategies are there concerning mergers and acquisitions? - Chapter 13
    • How to deal with merging economies? - Chapter 14
    • What strategies are there concerning multinational enteprises from emerging economies? - Chapter 15
    • How to involve corporate social responsibility in an international business strategy? - Chapter 16A
    • How to involve corporate environmental sustainability in an international business strategy? - Chapter 16B

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